The 2008 presidential campaign, which has fueled an unprecedented level of ad spending in the general media, now appears likely to do the same in the Spanish-language market as the Democratic candidates compete for the crucial Hispanic vote in Texas….
Joan Lunden will salute caring DirecTV subscribers on “Hometown Heroes,” a new series created by the satellite television provider. “Hometown Heroes” will premiere April 6 on DirecTV’s original programming channel, called The 101. Each episode of the half-hour show features…
Mobile video ads generate more than four times the click-through rate of direct-response ads. That’s the conclusion of a study recently completed by MobiTV, the mobile television provider that counts more than 3 million customers for its video-on-cell-phone service. The…
A showdown over money between Bright House Networks, the sixth-biggest U.S. cable operator, and Post-Newsweek Stations could leave some cable viewers without programming from CBS-affiliated WKMG-TV in Orlando, Fla., and NBC-affiliated WDIV-TV in Detroit. Post-Newsweek, which owns six stations, says…
While most networks are struggling during this year’s February sweep because of a writers strike-related lack of original programming, Fox is riding high thanks to the Super Bowl and “American Idol.” The surprise? NBC’s sweep surge. NBC is close to…
Jonathan Block-Verk is a couple of weeks away from making announcements about content and speakers at the 53rd annual Promax/BDA Conference, to be held June 17-19 at the Hilton New York in Manhattan. It will be Mr. Block-Verk’s first as…