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Daily Archives : Mar 30, 2008

Congress Takes Swing at Overturning FCC’s Ownership Rules

Congress gets its first opportunity to overturn the Federal Communications Commission’s new media ownership rules this week, and the most likely prospect is that FCC Chairman Kevin J. Martin will experience his first rebuff. The big question isn’t whether the…

Nogawski Ready to Take King World Into Future

For new CBS Television Distribution President John Nogawski, inheriting the mantle of the legendary Roger King at the country’s top syndication company is a heady circumstance. Not only does he take over a distributor that boasts eight of the industry’s…

CBS’ March Madness Ratings Down

Television ratings for the 2008 NCAA March Madness college basketball tournament have taken a tumble this year, as marquee schools such asMichigan, Ohio State, Illinois and Florida dropped out early, damping fan interest in the annual ritual. Web viewership surged…

Varied Models Underscore Uncertainty of Web Video as Moneymaker

Online video producers have a ways to go before they can support themselves on ad sales alone. While advertisers are expected to pour $1.4 billion into online video this year—up from $775 million last year—that money isn’t yet trickling down…

Buyers Gird for NBC Schedule Presentation

When NBC unveils its prime-time schedule Wednesday, weeks ahead of the traditional broadcast upfront presentations in May, business and strategy is likely to be the star, rather than any new big-budget show. The Writers Guild of America strike upset the…

History Putting Emphasis on the Contemporary

History is turning a page. The channel is launching a new image campaign this month using the theme “History. Made Every Day.” to highlight its more contemporary programming under Nancy Dubuc, who has been president for 15 months. Powered by…

Digitalsmiths-Warner Bros. Deal Demonstrates Importance of Video Search

Video search and targeting firm Digitalsmiths has signed a deal to provide video search for a new Web site that Warner Bros. Television plans to launch in early April. The partnership with Warner Bros. is the first deal Digitalsmiths has…

Cable Spends More on Upfronts as Broadcast Retrenches

Some cable network executives are optimistic that increased viewing—partly driven by the Writers Guild of America strike that hobbled the broadcasters—will translate into a bonanza in the upfront advertising market. But buyers note that a once red-hot scatter market has…

Strike’s Effects Felt by International Buyers

The writers strike will leave its mark on Cannes this year, as the Mip TV television programming bazaar running there April 7-11 signals the unofficial end of the international sales season. The labor dispute may have caused as much as…

Who Loves Hulu? Exclusive Video …

Hulu, the News Corp.-NBC Universal joint Web-video venture, is winning over viewers but who are these early adopters? Daisy Whitney dug down and found surprising answers about the age profile of Hulu’s audience. Then she dug deeper and found different…