Candidates Pour Cash Into Battle
Pennsylvania TV Rakes in Windfall
Daily Archives : Apr 20, 2008
Fox Sweetens the Digital Pot
Web-Video Revamp Readied for Upfront
The Quest for Youth Spurs TV Experiment
Will ‘Gossip Girl’ Test Lure Key Demo to TV?
Bridging the Digital Disconnect
As convergent deals and online ad inventory become more of a norm for the cable upfront, one problem remains: streamlining the digital conversation. This recently became apparent to Amy Baker, senior VP for ad sales at History, when she met…
Cable Muscles in on Ad Market
Channels Schedule Upfront Presentations During Traditional Broadcast Week
Tribune High on Broadcast Business
But Economy’s Woes May Force More Divestitures, Zell Says
Using Video to Enliven Web Search
TV Guide Online Sees Embedded Episodes as Bolstering Functionality
The Insider: Keoghan’s Amazing Grace
Here’s a prescription for a sort of homeo-techno instant mood-booster that makes you want to jump up and embrace the world. At least that’s the effect it had on The Insider—whom faithful readers know to be a curmudgeonly couch potato…
What Women Watch: Cable Nets Offer Fresh Slice of Reality
Unscripted Shows Draw Female Viewers by Combining Stories, Information
Yahoo’s Choices a Win-Win Situation
Matchup With AOL or Microsoft Would Attract Advertisers