CBS Pitching Sticky Videos
Network Touts Users’ Lengthy Web Visits
Daily Archives : Apr 27, 2008
Rewriting History With Ms. Dubuc
New Programming Lures Male Viewers
CNN Seeks to Level Peaks and Valleys
News Network Sets Post-Election Sales Plan
Online Video Calls for Ad Standards
Web Video Needs Conforming Metrics, Formats to Attract Dollars
Video: Toyota’s McCullough Driven to Succeed
Effort to Reach Nontraditional Truck Buyers Pays Off in Tundra Sales
Editorial: Stations Don’t Need Dirty Campaign Money
If we occasionally appear naive in this editorial space, it’s just a reflection of our idealism. Case in point: North Carolina television stations are set to run political spots, paid for by the North Carolina Republican party, that demean the…
‘Williams’ Gets 6-Week Tryout Over Summer
With a six-week summer trial run locked in on Fox-owned stations in key markets, Debmar-Mercury’s “The Wendy Williams Show” is out to reverse the unsuccessful run of radio personalities in syndication by putting a face with the primary radio voice…
Stations Profiting From Indecision
Hard-Fought Democratic Primary Keeps Ad Dollars Flowing
Granada CEO Keen to Mine Library
Buccieri Sees Value in Vast Array of Titles