ABC’s Digital Video Pitch
New Player, Content Touted for Upfront
Daily Archives : May 4, 2008
Cobbling Together a Target Ad Audience
NBC Packages Programming Across Media
TV’s Time Warp
Network Schedulers Tweak Slates and Test New Programming Tactics in the On-Demand Era
Tailored Extras Help New Cable Channels Win Carriage
The cable and satellite television industries are booming and changing, with hundreds of new channels emerging as audiences break down into narrower niches. How will the cable system operators and satellite TV companies maximize their reach and monetize their products…
20th Investing in ‘Family’ Programs
‘Family Guy’ Seth MacFarlane Nets Deal Worth as Much as $100 Mil
Bold Ad Promise: Ratings Will Rise
TV Guide Offers Guarantee to Programmers
Primary Spending Reaches New Areas
Indiana, N.Carolina Seeing Unprecedented Presidential Ads
McLaughlin Shifts Base
‘Group’ Moves Operations, D.C., N.Y. Affiliates
Tougher Than Ever to Get in the Game
Without Backing of an ESPN or Oprah, Distribution Is Elusive