TV’s Digital Transition Starts in Wilmington, N.C.
FCC, NAB, Local Stations Gird for Test
Daily Archives : Sep 7, 2008
Young CW Strives for Popularity
Spotted: a young, sexy TV network desperately strutting its stuff. That not-so-blind item is, of course, referencing The CW, which hopes it is about to see a turnaround in its fortunes. The network is promoting the heck out of “Gossip…
Ion Buffs Image, Eyes Original Shows
Reruns of “Boston Legal” and “NCIS” can only do so much to raise the profile of Ion Media Networks. Ion, built on the back of the extensive chain of UHF stations formerly owned by Paxson Communications, re-launches this week with…
Convention Speeches May Define Parties’ TV Ad Strategies
Palin, Obama Speeches Set Strategic Tone
TBS Prepares for MLB Postseason
Promo Campaign Featuring Players and Bon Jovi Set for Big, Small Screens
Obama, McCain Push Web-Video Democracy
Exploring the ‘Clip-ification’ of Presidential Politics
MSNBC Now ‘Must-Sea’ TV
MSNBC stuck its toe in the water on a new distribution platform, landing a multiyear deal to deliver news live via satellite to passengers cruising the Mediterranean. MSNBC was added in mid-June to the service from Wave Entertainment Network that…
Column: Josef Adalian on Ben Silverman, The CW and ‘Swingtown’
Clearing out the notebook as the summer ends and a new TV season dawns… Ben Silverman has been at NBC for barely a year. His first development season was interrupted by a 100-day writers strike. Not a single show developed…
Fox Goes Sci-Fi to Measure ‘Fringe’ Ad Effectiveness
For its new science fiction series “Fringe,” Fox is employing some sci-fi type research that shows advertisers probably will get a bigger bang for their buck from the show’s new, low-commercial format. EXTREME MEASURES Fox is going to great lengths…
Nichols to Oversee Communications at OWN
Oprah Winfrey’s new cable network has tapped longtime Disney/ABC executive Nicole Nichols to serve as head of communications. Nicole Nichols Ms. Nichols, whose title will be senior vice president of communications and strategy for OWN: The Oprah Winfrey Network, most…