Where did the holiday specials viewers go, Charlie Brown? Holiday-themed prime-time specials on the Big Three networks have mostly slipped in the ratings this year compared to last year. Last year’s big scorer, ABC’s “Shrek the Halls,” posted a 3.3…
Prodded by clients struggling with the recession, media buyers are asking television networks to roll back advertising prices, both in the current scatter market and for ad time booked during the 2008 upfront. Network executives, while sympathetic to their clients’…
“Life After People” is finding new life as a series on History. “Life After People” set ratings records for History in its original incarnation as a special. The program showed how cities, buildings and bridges would eventually crumble without human…
In his 2-month-old position as CEO of Bloomberg’s multimedia group, Andrew Lack is plotting the future of the financial news empire’s expanding television, interactive and radio operations. Mr. Lack, a veteran media executive whose resume includes a turn as president…
The Insider is no Cybill Shepherd, but she can now brag that she, too, has made out with Elvis. Not the thin Elvis or the fat Elvis, but the four-legged Elvis who was evicted all too early from “Greatest American…
West Virginia Sen. Jay Rockefeller’s ascension to the chairmanship of the Senate Commerce Committee could mean a Senate far more active on broadcast television issues, industry executives and public-interest groups say. But media executives yearning for a drastic change in…
Online video sites want to get to know you better. The Sony-owned Webvideo destination Crackle is developing tools to offer personalized video recommendations to site visitors based on their past viewing history. NBC-Fox venture Hulu introduced a similar feature earlier…
‘Gemini Division’ Adds to Revenue Stream With Aussie Rollout
Ease of Targeting Specific Audiences Seems to Guarantee Its Success