CBS and Affiliates Plot 'Project LENO' Pushback Variety

CBS and its affiliates will fight back against NBC’s fall 10 p.m. Jay Leno talk show with a marketing campaign that, coincidentally, is called a “Late prime Enhanced News Opportunity,” or “Project LENO,” Variety says.

CBS tools for stations include TV and radio spots, Web banners and behind-the-scenes clips of CBS’ 10 p.m. series.

--Elizabeth Jensen