TVBizwire
Microsoft to Promote Bing on Hulu, TV Shows NYTimes
Microsoft is advertising its new search engine Bing though a branded entertainment campaign, including integration on shows airing on NBC and MTV Networks' cable channels, the New York Times reports.
The company, which is spending between $80 million to $100 million to advertise the technology, is also airing an hour-long promotion on Hulu that's similar in style to a telethon and is called a "Bing-a-thon." It marks a first for Hulu, the online video site.
As for the television show integration, Bing will be worked into segments of "Late Show With Jimmy Fallon" starting next Friday, as well as "The Philanthropist," which debuts June 24.
—Aimee Picchi
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