Business Users Force Twitter to Change Direction; Company Now Sees Way to Make Money Reuters
Twitter, the latest new media rage, has decided to market itself as a communications network instead of a social network, Reuters reports.
"We started out by creating this very simple status updating system. And that's not what Twitter is. It evolved into something else," Twitter co-founder Biz Stone said in an interview with Reuters.
The company plans to make money "through various add-on tools and services for the business and professional users of Twitter," Reuters said.
In the TV space, for example, Twitter has been widely adopted by everyone from publicists to producers to on-air personnel to critics to trade reporters to get out their point of view about their various TV-related products.