Imus Show Boosts Fox Business Ratings B&C

Adding a simulcast of Don Imus’ radio show boosted Fox Business Network ratings, B&C reports.

During its premiere week of Oct. 5-9, “Imus in the Morning” averaged a .2 rating and an average 148,000 viewers from 6-9 a.m. B&C didn’t say what the previous numbers had been, but at one point, the predecessor show was reported to have drawn just 21,000 viewers on average in the 5-9 a.m. slot.

FBN wouldn’t comment, because the network isn’t publicly rated by Nielsen.

His numbers beat those of CNBC’s “Squawk Box,” which averaged 145,000 viewers, but fell short of CNN’s “American Morning” and MSNBC’s “Morning Joe.”

--Elizabeth Jensen