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Leno Ratings Continue Downward USA Today
Jay Leno’s 10 p.m. talk show ratings hit a low point Monday, three weeks into the show, reports USA Today.
Some 4.5 million viewers tuned in Monday; the show in its first two weeks drew an average 5.9 million viewers.
--Elizabeth Jensen
Comments 6
Sternfan
Couldn't happen to a nicer guy!
Andrew
How is this a surprise? But, sadly, NBC isn't going for ratings, it's going for managing it's costs. Even at half those numbers, NBC is still saving bunches in revenue in what it would spend on five scripted shows. Granted, it makes no sense to me .. you can't really repurpose Leno's show onto DVDs especially since NBC's edict is that it's of the moment and timely (ie won't age well).. so there's no long term income.. Sadly, no one over at NBC seems to care because Zucker still has a job.
DGLEFFORGE
NO BIG SURPRIZE!! EVERY THING NBC DOES IS GOING TO BE A FLOP!! SHOKED THEY ARE STILL HANGGING ON WITH ALL THE COPY CAT JUNK!! HOPE THEY SINK SOON!! SO LONG NBC
John, Oklahoma
The reason in one word: overexposure
Mike
I watched the new LENO show once, it was just the "Tonight Show" a few hours earlier, it just didn't grab me...Too much other prime time stuff on to compete for my attention.
One word.."YAWN"!
Rebecca
He's still bringing in more viewers than Conan and he has tougher competition.
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