CNN.com Teams With Automaker for Weekly Quiz B&C

CNN, In keeping with the increased interactive capability of its newly revamped Web site, CNN.com, has recruited a major automaker to sponsor the CNN Challenge, a weekly current events quiz, reports B&C.

The sponsor is Ford's Sync, an in-car communications and entertainment system co-developed with Microsoft. The Challenge commences this month, and features three rounds so it takes more time to play, thus allowing more promotion for Ford Sync. To succeed at the game, players will need to watch CNN.

-- Allison J. Waldman