ESPN Lands 2010 and 2012 Olympics Rights in South America B&C

ESPN signed a deal with International Olympic Committee for rights to the 2010 and 2012 Olympic Games, but only in South America, B&C reports.

While NBC has the rights to televise the games in the U.S., its longstanding Olympics deal expires after 2012, and ESPN is considered to be a likely bidder for U.S. television rights in 2014 and 2016.

--Elizabeth Jensen