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Problem: How to Make a 24-Hour TV Network Out of Environmentalism. Solution--Great Story Telling and This Mantra: 'Green is a Fad. Sustainability is Forever' TVWeek
Today's entry in our salute to TVWeek's "Cable TV Programmer of the Decade"--Discovery Communications--is a look at Planet Green through the prism belonging to the channel's President and General Manager, Laura Michalchyshyn.
She arrived at Discovery from the Sundance Channel last March, and a number of her changes at Planet Green are about to come on-air.
In this perceptive and enjoyable interview, Michalchyshyn reveals how she's gone about changing Planet Green. Click here.
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