Super Bowl Windfall for Local Stations B&C

Next month’s Super Bowl XLIV is generating more local ad activity than usual, partly because CBS has kept the national pricing strong, reports B&C.

Last year, according to Peter Gusmano, managing partner and director of client service for GroupM Matrix, NBC’s lower rates kept some clients at the national level; this year they are going local.

Nationally, CBS is expecting an estimated $200 million in ad revenue for the game.

--Elizabeth Jensen