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Tagline of Oprah's New OWN Network Revealed B&C

Programming at Oprah Winfrey’s new OWN network was on the minds of those who went to hear Discovery President and CEO David Zaslav in a keynote presentation at NATPE, but he wasn’t giving up many details, B&C reports.

Zaslav did say that the channel, which Discovery and Oprah is slated to launch in January, 2011, will have a tagline of "it's your life ... own it." He said: “This network is not called Oprah, it's called OWN -- it's about owning your challenges, your relationships, and moving forward in a positive way." More programming details will be unveiled in the spring.

As for Discovery's forthcoming 3D network in partnership with Sony and Imax, Zaslav said, "The way technology works, unfortunately, you have to place your bets before all the evidence is in.”

--Elizabeth Jensen