Bravo Grows Audience Through Social Media B&C

Bravo will host its virtual viewing parties, called "Bravo Talk Bubble," every week for a new season of “The Real Housewives of New York City,"  B&C reports.

The feature lets fans watch together and interact via their computers.

According to the article, Bravo's Lisa Hsia, Senior Vice President, Digital Media, said in a statement, "The Bravo Talk Bubble is a real-time watercooler event that allows us to grow our audience through social media, and to have a two-way conversation with fans as they experience Bravo in a more personal, intimate way than ever before."