In a bounce back year, 2010 will be a big improvement over 2009 in terms of worldwide advertising on television, reports B&C.
The increase is 3.7% reaching $116 billion this year according to a prediction from Informa Telecoms & Media, a global market research company.
On the opposite end of the spectrum, however, is the highs set in 2008 won’t be reached again until 2012. That’s when another race for the American presidency will be a catalyst for TV advertising.
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