'Mike & Molly' Ranks as Top New Show in Viewer Engagement THR
CBS's "Mike & Molly" came out on top among new fall shows in Nielsen's viewer engagement ratings, according to The Hollywood Reporter's Live Feed blog.
That "Mike & Molly" was trailed by "Raising Hope" and "Running Wilde" suggests new comedies may be showing better engagement than dramas, the report says, pointing out, "if that's the case, CBS's '$#*! My Dad Says' is notably absent."
Engagement ratings measure how much information a viewer recalls from a show, something that's important to advertisers, who want to reach viewers who are paying close attention, THR says.