Spike Looks for Older Viewers, Orders 20 More Episodes of 'Auction Hunters' THR
Not only has Spike TV given "Auction Hunters" a second-season pickup, the network has ordered a whopping 20 episodes from the producers, according to The Hollywood Reporter.
That's the largest order ever for a reality TV series on Spike, and is seen as part of an effort by the network to attract older viewers.
Sharon Levy, executive VP of original series and animation for Spike, said in a statement, "'Auction Hunters' is among the new crop of Spike original series aimed at broadening the network’s audience. The show’s current median age is 39, five years older than the network’s current average age in 2010 for original series. The series is also bringing in new viewers [who] hadn’t watched Spike TV the week before."