'Wendy Williams Show' Picked Up by 70% of U.S. Market TVWeek
Debmar-Mercury’s “The Wendy Williams Show” has picked up renewals in more than 70% of the country for its third season, which launches in September, the company announced today.
Among the broadcasters picking up the show are stations in the Fox, CBS, NBC, Local TV, Tribune, Lin, Cox, Raycom, Meredith and New Vision groups.
The announcement was made by Debmar-Mercury Co-Presidents Mort Marcus and Ira Bernstein.
“Wendy has reached new creative heights this season and stations have taken notice,” Bernstein and Marcus said in a statement. “It has performed exceptionally well in recent months leading out of morning newscasts on the Fox stations, with viewers rediscovering Wendy’s fun, irreverent and entertaining style. We will work diligently with stations to ensure this franchise’s continued growth, both creatively and from a ratings standpoint, across all markets in the months and years ahead.”
In the cash-plus-barter renewal deals, Debmar-Mercury retains four minutes per hour of national advertising inventory, the company said.
The renewals come on the heels of strong ratings for the show in many major Fox Television Station markets, including New York and Los Angeles, the company said in a press release.