NBC Tweaks Schedule, Relegates Struggling Show to the Wasteland of Saturday Night Deadline
NBC is moving a ratings-challenged show from its prime real estate on the schedule to a low-rent neighborhood. Deadline.com reports that the legal drama “The Firm” is shifting, effective immediately, from its Thursday night 10 p.m. slot to Saturdays at 9 p.m.
The network has a 22-episode order for the adaptation of John Grisham's novel, but the ratings -- including a series low 0.8 last night in the 18-49 demographic -- have been weak.
Taking over the Thursday 10 p.m. time slot as of March 1 will be the midseason drama "Awake," starring Jason Isaacs. In the meantime, reruns of "Grimm" will run in the slot.