Ratings for 'Katie' Soar -- With Help From a Superstar B&C
Katie Couric’s new daytime talk show “Katie” had a high-profile guest Tuesday, and the top rookie daytime talker saw its numbers surge, B&C reports.
The episode featured a full hour with superstar singer Barbra Streisand, who’s promoting her new album, "Release Me," her Christmas movie with Seth Rogen, "The Guilt Trip," and her upcoming concert tour -- which will include a return to her hometown of Brooklyn.
Ratings for Tuesday’s show were up 21% from the previous week average and 35% from Monday to a 2.3 rating/7 share primary-run household average in the weighted metered markets, B&C reports.
In the key daytime demo of women 25-54, "Katie" improved 11% from the previous week and 25% from Monday to a 1.0/8.
In the four largest markets in the country, New York, Los Angeles, Chicago and Philadelphia, the Streisand episode delivered a time-period win for the talk show.
"Katie" had its best overall performance in the West Palm Beach market -- on WPBF-TV -- where ratings soared 93% to a 5.8/15, with the show winning its time period.