Cable Networks Winning in Tight Presidential Race NY Post
With the presidential race tightening before the election, cable networks are coming out the winner, reports the New York Post.
Spending on local cable spots should jump to $550 million, according to Wells Fargo analyst Marci Ryvicker, who previously forecast a figure of $467 million. During the last presidential election, cable networks booked about $330 million.
Still, most spending will be funneled to broadcast, which is expected to book $3 billion, up from $2.1 billion in the last presidential election.