Weather Channel Overhauls Programming Lineup TVNewser
The Weather Channel, following a reorganization last week, is overhauling its morning, dayside and prime-time programming, reports TVNewser.com.
The changes were announced at a company town hall meeting, the story notes.
After changing its corporate name to The Weather Company, the network will unveil a new morning lineup later this year, the story notes. The new shows will include "First Forecast" at 4 a.m., followed by "On the Radar" at 5 a.m. "Wake Up with Al" will move to a new time period, at 5:30 a.m., while a new show called "Morning Rush" will air from 7-9 a.m., the story says.
"The details on the dayside lineup are scarce, but Weather acting head of TV Sharon Scott said at the meeting that the network will be moving to a new talk show format during dayside early next year," the piece notes.
Scott said, "We need to be weather-centric but we need to compete against every other channel too," the story adds.