Wow! One Recent Show Had Its Ratings Increase 81% (!) in Viewers 18-49 Once 7-Day Viewing Numbers Were Added USA Today

TV's top DVR gainers

New Nielsen data, as reported by USA Today, shows bigger jumps than ever for many sitcoms and dramas when delayed viewing on DVRs is factored in. Top premiere week viewership increases, by percentage, among viewers 18-49 for episodes airing during official premiere week, Sept. 24-30 (although not all were premiere episodes):

Grimm (Fri., NBC) +81%

Revolution (Mon., NBC) +68%

Fringe (Fri., Fox) +64%

Private Practice (Tue., ABC) +63%

Glee (Thu., Fox) +63%

Hawaii Five-0 (Mon., CBS) +61%

New Girl (Tue., Fox) +54%

The Office (Thu., NBC) +52%

666 Park Ave (Sun., ABC) +52%

Up All Night (Thu., NBC) +50%

New Normal (Tue., NBC) +50%

Parenthood (Tue., NBC) +50%

Source: Nielsen Co.; reflects percentage increase of viewership between live or same-day viewing and total viewing up to seven days later.