CW 'Writing Off' Low-Rated New Series Deadline

The CW is "writing off" a low-rated midseason series after just two airings, reports. The network is moving the drama “Cult” to Fridays from its current Tuesday spot, the story reports.

"Cult," which will air at 9 p.m. on Fridays starting next week, debuted with only a 0.3 rating among adults 18 to 49, and matched that number this week.

"Still, the project went further than the conventional Hollywood wisdom would suggest,” the report adds. “Sci-fi veteran Rockne S. O’Bannon wrote it for the 2005-06 development season when it landed a pilot order at the WB but the project became a casualty of the UPN/WB merger and the pilot was never produced. Six years later, O’Bannon’s updated 'Cult' script got another pilot order at the CW, got made and went to a series, albeit short-lived."