NBC Gives a Vote of Confidence to Freshman Drama Deadline
NBC has made a small, but apparently meaningful, positive gesture to a freshman drama series. Deadline.com reports that the network ordered an additional episode of “Chicago Fire,” bringing the season total to 24.
It was just last week that NBC added a 23rd episode to its order.
“After a slow start, ‘Chicago Fire’ has found its groove, enjoying a ratings surge in January when its three originals posted the series’ three biggest overall audiences to date and three of its four highest adult 18-49 ratings,” Deadline reports. “The show has now topped its premiere 1.9 demo rating four times and its premiere viewership (6.6 million) six times, including with the Jan. 2 show, which posted Live+Same Day series highs of a 2.4/7 in 18-49 and 8.5 million viewers overall."
The added eps for “Chicago Fire,” which is executive produced by Dick Wolf, Danielle Gelber, Michael Brandt, Derek Haas, Matt Olmstead and Peter Jankowski, may be an indication that the network is lacking confidence in some of its other programming.
Deadline notes: “The order upgrades for ‘Chicago Fire’ come amidst disappointing premiere ratings for NBC’s new midseason drama ‘Do No Harm’ (0.9 in 18-49) and the second season of ‘Smash’ (1.2).