Syndicated Daytime Show Lands Cable Deal B&C
A syndicated weekday show that currently airs in more than 160 markets, reaching more than 80% of U.S, television homes, is expanding to cable. B&C reports that “The Better Show” will begin airing on Hallmark Channel this fall.
The show is produced by Meredith Video Studios.
“Starting in September, ‘The Better Show’ will air every weekday on the Hallmark Channel during its daytime programming block, which also includes ‘Home & Family’ and ‘Marie,’” the story reports. “Each episode will air on the Hallmark Channel a day after it airs in broadcasting syndication. This agreement with Hallmark marks the first cable network distribution agreement for Meredith Video Studios.”
Said Kieran Clarke, executive VP of Meredith Video Studios: "This national cable agreement is yet another indicator that ‘The Better Show’ is one of the major television syndication success stories of the last decade. In addition to providing useful, interesting and exciting content to viewers, this collaboration offers expanded value to advertisers and product integration partners via the significant national exposure the Hallmark Channel will bring.”
Clarke noted that the show recently aired its 1,200th episode.