Is TV Going to the Dogs? DirecTV Thinks Consumers Will Pay Up for DogTV Bloomberg
Satellite provider DirecTV plans to start airing a premium channel for dogs, betting that pet owners will pay $5.99 a month so that their dogs can watch TV, reports Bloomberg.
DogTV calls itself the first and only TV network for dogs, the story says. The idea is that owners will put on the canine channel when they leave the house, giving their pets something to do while their humans are away, the story says.
The agreement between DirecTV and DogTV is the biggest distribution deal yet for the new channel, which is currently available via the Web for $9.99, the story says. California customers of Cox can subscribe for $4.99 a month.
Programming includes “scenes with and without other animals, animation sequences and a variety of moving objects,” according to the network's website, the story says.
Here's a sample: