Pumping Some Adrenaline Into the TV Scene: Red Bull, One of the Savviest of Marketers, Plans TV Channel Rapid TV News; YouTube
The owner of Red Bull would love you to soon start to shout "I want my Red Bull TV!"
"Red Bull founder Dietrich Mateschitz is working on an English-language TV channel for the international market," according to Rapid TV News.
The story adds: "The channel, which will focus on documentaries, will launch in 2015, according to German industry magazine Kontakter."
Red Bull, long known for its savvy marketing, is no stranger to the documentary genre. In 2012, the energy beverage sponsored the record space jump of Felix Baumgartner, which captured the world's imagination as he entered a supersonic freefall from 24 miles above the Earth.
YouTube has a number of videos of the jump. Here's a short official compilation made by Red Bull that went viral and has more than 35 million hits: