Report: Almost Half of Americans Watch TV While Also Looking at Another Device THR
About 44% of Americans use another device while watching television, even though only 13% of those people say the experience makes TV viewing “much more enjoyable,” according to The Hollywood Reporter, which cites a report from CES and NATPE.
Still, 67% of those people say that it makes their TV viewing “somewhat more enjoyable.”
The most commonly used second screen is a smartphone, with millennials (between the ages of 13 to 34) the most likely to multitask with a phone and TV. Women are also more likely to use second screens while watching TV than men.