Agency Puts a Staggering Price on Ellen DeGeneres' Oscar Selfie THR
Ellen DeGeneres’ Oscar selfie took social media by storm, and now Publicis Chief Executive Maurice Levy has put a dollar figure on its worth: $800 million to $1 billion, according to The Hollywood Reporter.
Levy, who gave the figure to a crowd at MIPTV, leads the company that handles international marketing for Samsung, which produced the phone that took the selfie. The photo featured stars including Bradley Cooper, Brad Pitt and Jennifer Lawrence.
Levy, who said the product placement was handled by his team, valued the selfie based on its massive sharing on social media. The tweet was viewed by 37 million people. Levy also took credit for the controversial selfie with President Obama, the story notes.
“This is something we did for Samsung. It's us. The two selfies that are so famous -- the one with all the actors at the Oscars and the second with President Obama -- the two were done by our team,” he said.