'Mad Men' Returns to Lower Viewer Numbers THR
AMC’s “Mad Men” lost a substantial number of viewers with its seventh-season debut, The Hollywood Reporter’s Live Feed reports. The drama series debuted the first half of its final season Sunday, drawing only 2.3 million viewers.
It was the show's lowest-rated premiere since its second-season debut in 2008, and 1.1 million below the number the show drew for its comparable debut last year, the story reports.
The 3.4 million viewers who turned out for the premiere of the previous season represented a slight dropoff from the 3.54 million for the show's two-hour premiere in March 2012, when "Mad Men" returned from a 17-month hiatus, the piece notes.
Sunday's premiere drew 1.0 million viewers in the 18-49 demo.
"To be sure, ‘Mad Men’ has never been entirely about the ratings,” the story points out. “AMC's first foray into the scripted arena, it became an instant critical and awards darling. Since ‘The Walking Dead’ became the network's (and all of TV's) de facto hit, ‘Mad Men’ has been very much about the prestige.”