Viewership Surges 237% for First Round of NBA Playoffs on NBA TV TVWeek
NBA TV reports an audience surge for the current first round of the NBA playoffs, including the channel's most-viewed telecast of all time in Game 6 of Indiana vs. Atlanta.
Turner announced that viewership is up 237% over the comparable playoff coverage a year ago. Additionally, NBA.com and NBA Mobile chalked up double-digit audience growth across all key metrics.
"NBA Digital has delivered unprecedented audience growth through its first-round coverage of the 2014 NBA Playoffs with NBA TV netting its most-watched game coverage of all time and its two most-viewed telecasts ever," the company announced.
The announcement adds: "NBA TV’s seven originally produced live game telecasts averaged 720,000 total viewers to register the network’s most-viewed NBA Playoff coverage of all time and a 237% increase over the comparable first round coverage last year. The network’s presentation of Game 6 featuring the Indiana Pacers and Atlanta Hawks on Thursday, May 1, produced NBA TV’s most-viewed telecast ever with an average of 1,071,000 total viewers.
"The Pacers/Hawks game peaked with 1,978,000 total viewers from 9:30-9:45 p.m. ET, the most-watched quarter hour in the network’s history. NBA TV’s Pacers/Hawks telecast surpassed the mark set two days earlier (Tuesday, April 27) -- Memphis vs. Oklahoma City, Game 5 -- with an average of 939,000 total viewers."
Four game telecasts were up triple digits from the comparable games a year ago, the company noted, "including the aforementioned Grizzlies/Thunder Game 5 (up 452%), along with the Atlanta Hawks/Indiana Pacers Game 5, on Wednesday, April 28 (up 227%), the Pacers/Hawks Game 3 on Thursday, April 24 (up 209%) and the Dallas Mavericks/San Antonio Spurs Game 2 on Wednesday, April 23 (up 186%)."