Syndication distributor Program Partners will launch a new broadband video initiative for broadcast affiliates, featuring exclusive video content from its hit procedural drama “Da Vinci’s Inquest.”

The company will tap the services of Brightcove Internet TV to launch broadband video channels and syndicate exclusive content to affiliate television station Web sites to promote shows, debut exclusive behind-the-scenes footage and provide dramatic highlights from the critically acclaimed series. In upcoming phases of the initiative, in addition to featuring the “Da Vinci’s” video on their own Web sites, stations will integrate local advertisers into the programming in order to add new revenue streams for the outlet.

“The ‘Da Vinci’ broadband initiative is the latest Program Partners innovation to find new revenue streams for our broadcast partners,” said Josh Raphaelson of Program Partners. “Working with Brightcove gives us the ability to reach viewers directly from an increasing number of digital platforms, while providing us with more control over content distribution and monetization.”

“Da Vinci’s Inquest” is currently cleared in 98 percent of the country and airs on more than 200 station affiliates, including stations in New York, Los Angeles and Chicago. The show is in its second year of syndication.

“We are excited to be working with Program Partners and such a fast-growing roster of high-quality programming. The Brightcove Internet TV service offers a powerful opportunity to expand distribution through Internet video, drive viewership and open the door to new revenue sources,” said Eric Elia, VP of programming and design for Brightcove. “With Brightcove, Program Partners quickly brought ‘Da Vinci’s Inquest’ directly to fans in a way that communicates the brand and provides the highest-quality playback experience, all integrated directly into the Web sites of hundreds of broadcast affiliates throughout North America.”

(Editor: Liff)