MyNetworkTV Adds Movies, Fighting to Schedule
After struggling to draw viewers, News Corp.'s MyNetworkTV has confirmed a new spring schedule.
As first reported in TelevisionWeek, MyNetwork decided to add movies and ultimate fighting to its schedule as part of an effort to reduce the fledgling network's dependence on low-rated telenovelas.
Starting March 8, MyNetwork will air "International Fight League's Total Impact" on Monday nights.
On Tuesdays and Wednesdays, MyNetwork will run the third installment of its telenovelas - "American Heiress" and "Saints & Sinners." Instead of running an hour of each program both nights, MyNetwork will have two hours of "Heiress" on Tuesdays and two hours of "Saints" on Wednesdays.
MyNetwork will run movies on Thursdays and Fridays.
"The face of MyNetworkTV is changing and this new lineup is filled with a variety of choices that allows us to expand our programming to a wider audience and generate momentum and excitement for the network," said Greg Meidel, president, MyNetworkTV.