CBS Renews 'Jericho' for 7 Episode Second Season
"Please stop sending us nuts," writes CBS Entertainment President Nina Tassler.
Ms. Tassler today posted a letter on CBS's "Jericho" Web site announcing the apocalyptic drama has been renewed for seven episodes to air in midseason. The network has been bombarded with about 40,000 pounds of peanuts by incensed fans lobbying the network to renew the freshman series, whose season finale cliffhanger found the citizens of Jericho on the verge of war with a neighboring town.
Rather than continuing to pressure CBS, Ms. Tassler urged fans to channel their passion into recruiting more viewers.
"You got our attention; your emails and collective voice have been heard," she wrote. "But, for there to be more "Jericho," we will need more viewers ... we will count on you to rally around the show, to recruit new viewers with the same grass-roots energy, intensity and volume you have displayed in recent weeks."
CBS plans to re-air the first season this summer, release the season on DVD Sept. 25 and hinted at online extensions to keep fans engaged until the show returns next year.
"Jericho" averaged a 2.8 rating among adults 18 to 49, according to Nielsen, though the ratings fell off sharply after its midseason hiatus. Nonetheless, CBS appreciated the program for its younger-skewing demographics and heavy online interest.
Bringing back the series in midseason allows CBS to run a second season straight through without repeats-just like Fox's "24" and ABC's "Lost" next year.