In Depth
Nissan Set as Key Sponsor for ‘Heroes’
Amid a quiet upfront ad season, NBC has announced a deal in which Nissan will be a key sponsor of season two of “Heroes.”
Nissan will use the hit show to push its new Nissan Rogue compact crossover. As part of the multiplatform deal, the automaker will exclusively sponsor the season-two premiere of “Heroes” with limited commercial interruptions. The Rogue will be integrated into that first episode and driven by a main character.
Online, Nissan will be the only sponsor whose ads appear when viewers watch “Heroes” online for the first 24 hours after the show airs. This is the first time NBC has provided that opportunity to an advertiser. Usually several advertisers rotate as sponsors of online content.
The Nissan Rogue also will be involved in NBC’s wireless platforms and will sponsor the Heroes 360 WAP sites. In addition, the Nissan Rogue campaign includes sponsorship of a “Heroes” music video and the season-one DVD release.
Terms of the deal were not disclosed.
Last year, Nissan was involved in a large promotion campaign for “Heroes” and it sponsored the premiere.
“Nissan is constantly searching for opportunities to build extensive advertising partnerships that allow us to engage consumers by building brand awareness on many platforms,” said Steve Kerho, director of interactive media, Nissan North America.
“We’re committed to doing business with our clients in ways that extend beyond the 30-second spot and are thrilled to join forces again with Nissan to build on our successful season-one partnership,” said Mike Pilot, president of NBC Universal ad sales. “This deal exemplifies the concept of having an ‘upstream relationship’ with our clients and shows just what can be achieved when the clients and creative teams come together early in the process.”
The deal was handled by ad buyer OMD, but it is not clear that NBC has finished its upfront dealing with the agency.
(Editor: Horowitz)
Leave a comment
Comments 22
cabal alz
Thanks for the share, I have been readin online all day and this was actully worth reading. Thanks
tibia gold
I was very pleased to find this site.I wanted to thank you for this great read I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.
rappelz rupees
Great information that is much appreciated. Thank you for providing such interesting content in my quest to lose the flab.
ragnarok zeny
Great information that is much appreciated. Thank you for providing such interesting content in my quest to lose the flab.
rappelz rupees
Talking about the stock exchange is always interesting and enlightening. I'll wait for the next posting. Thank you.
luna gold
That's great.very helpful,thanks a lot
metin2 yang
That's great.very helpful,thanks a lot
flyff penya
I was very pleased to find this site.I wanted to thank you for this great read I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.
wow gold
I truly appreciate you taking the time to post this. I really liked reading it and am looking forward to more posts from you! Keep 'em coming.
wow gold
Thanks for the share, I have been readin online all day and this was actully worth reading. Thanks
penis extender
#teamfollow half a minute ago via web · Reply · View Tweet
Buy Backlinks
You make blogging look like a walk in the park! I've been trying to blog daily but I just cant find writing material.. you're an inspiration to me and i'm sure many others!
garage door opener?
Thanks for your insight for the great posting. I am glad I have taken the time to see this.
Link Building
Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.
Backlinks
I love the expression. Everyone needs to express there own opinion and feel free to hear others. Keep it up :)
Backlinks
Amazing freakin blog here. I almost cried while reading it!
Seo Services
I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it's rare to see a nice blog like this one these days.. :)
Link Building
Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.
Barrett Zobel
Appreciation for the great blog post. I am glad I have taken the time to learn this.
Buy Links
Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol
Link Building Services
This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work :)
Buy Backlinks
I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?