In Depth

ABC’s ‘The View’ Ratings on the Rise

“The View” looks good in the ratings with Whoopi Goldberg as moderator and Sherri Shepherd as the ensemble’s new permanent co-host.

Two weeks into the ABC daytime show’s 11th season, national data from Nielsen Media Research shows it is averaging 3.4 million viewers, up 16 percent in total viewers compared to the same weeks at the start of Rosie O’Donnell’s reign as moderator in 2006.

Among the key demographic of women 18 to 49 years old, “The View” this season is averaging 980,000 viewers, up 12 percent year to year.

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Comments 79

Raymond C. Stockard

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This shows that Rosie is full of baloney. She always took credit for the rise in ratings. But look now without her!

Kirk

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Sherri Shepperd's debut on Monday Sept. 10th got a 3.9 rating which is much higher than the average (3.4) for the entire week. The numbers are inflated because of anticipation. Wait until October when things settle down and all shows are in their new season.

No one debuted (for The View) in Rosie's second week.

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The View is Better Now.With Rosie the ratings Went Down

Emily Dowell

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Not true Pam. The ratings were the highest in the history of that show when Rosie was on.

ED in BOSTON

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While im all about creative use of ratings, I think we need to do something with the lovely people at the view insisting that the ratings are up without rosie when in fact they are not. Please check out perez hilton from yesterday stating their ratings are up +16% versus YAG.

Here is the real data based on live plus same day viewing:

P2+ 3,576 + 7.8%
HH 2.8 rating versus 2.66 YAG + 5.3%
W 18- 49 1.47 versus 1.6 YAG - 8.8%
W 25-54 1.77 versus 1.92 YAG - 8.5%
W 18-34 1.03 versus 1.23 YAG - 19.4%
W 50+ 2.3 versus 2.13 YAG + 8.0 %

Note that the show is bought from an advertising perspective which is their only revenue stream on either the W 18-49 or 25-54 demo meaning they are LOSING revenue versus YAG. Also, the most valuable demo is the younger one 18-34 which is really hemmoraging. They are picking up older viewers 50+ which are of less value to advertisers.

Again - they should really use the ACTUAL REAL numbers in their press statements and if they don’t, then maybe we should…..

TRUTH IN ADVERTISING BABY
from www.rosie.com Rosie's Blog

Carol Horner

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i would like to hear more on sherri shepperd on why her and her dad left being Jehovah's Witness I'ts a big help to see what went wrong please talk more on this subject

frances

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I was a VIEW watcher until yesterday...why does joy always put down Canada??I let it go for awhile but yesterday she said she never thought she would be alive to see the American dollar lower than Canada's...Firstly, the dollar is at par so she does not even take time to make sure what she yells about is true..when she made this statement whoppie said with a twisted up face "oh, dont't even go there". This is rude and I will not be a view watcher no longer. we here in Canada do not enoy hearing that sort of put down.

Fran B
Oakville, Ontario
Canada

frances

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I was a VIEW watcher until yesterday...why does joy always put down Canada??I let it go for awhile but yesterday she said she never thought she would be alive to see the American dollar lower than Canada's...Firstly, the dollar is at par so she does not even take time to make sure what she yells about is true..when she made this statement whoppie said with a twisted up face "oh, dont't even go there". This is rude and I will not be a view watcher no longer. we here in Canada do not enoy hearing that sort of put down.

Fran B
Oakville, Ontario
Canada

Mom of six

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Frances, it's because Joy is ignorant. Just as Barbara Walters, etc...

The issue about the White House Christmas card was unbelievable! Barbara said "...the President who represents us all, send out a RELIGIOUS Christmas card." Um, the card was signed by President and Mrs. Bush, not from "All the American People." The President is Christian and last time I looked Christmas was a Christian holiday.

Although I'm Christian I have Jewish friends that send me "Happy Hanukkah" cards and I'm not offended. Would Barbara be offended? What if an African-American sent a "Kwanza" card to her? Or a Muslim sent her a "Ramadan" card? The ignorance is staggering!

Yet one more BLANTANT example of a person who constantly touts herself as "tolerant" being completely intolerant.

Sheila Hofer

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When watching the VIEW on July 23rd, Joy made a comment regarding the fact that nobody sees the war dead brought home in the body bags. Well Joy, you messed up on this one. The bodies are not brought back in body bags, they are brought back in coffins drapped with an American Flag with a Military escort. You, Joy, are so intent on bashing the current government that you will say anything, wether you know the facts or not. I wish I could send you some of the e-mails I have received showing just how these fallen heros have been brought home. Wake up, get off your high horse and remember just what they have been fighting for. Take a good look Joy, learn the facts.
Not a fan of yours!!!
Sheila Hofer

wENDY mACADAM

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i HAVEN,T WATCHED THE VIEW ALL SUMMER BECAUSE I WAS BUSY WITH MY KIDS OVER SUMMER BREAK. SO TODAY I WATCHED AND I AM SORRY TO SAY THAT ELIZABETH REALLY NEEDS TO TONE IT DOWN, SHE IS VERY ANNOYING TO WATCH BECAUSE SHE THINKS SHE KNOWS IT ALL BUT SHE CLEARLY DOES NOT !! EVERYTIME I WATCH IT IS ALWAYS THE SAME THING !! I WILL NOT WATCH HER ANYMORE SHE IS JUST TO MUCH TO TAKE . EVERYONE ELSE I LOVE BUT ELIZABETH IS JUST TO FOND OF HERSELF SORRY I CAN NOT TAKE HER ABC

Lorri

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I get tired of hearing Joy and her ignorance. She really isn't funny but arrogant??? You guys bash Mc Cain way too much. I dare all the women on the View to watch this video on you tube. If they do they will probably not comment on this because of what it's about. Again I dare you to watch this, and lets hear your views!!!! http://www.youtube.com/watch?=1RZVw3no2A4. I'll be watching to see if you guys are really fair in your Views

lylew sturgeon

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Elizabeth yo make it hard to be a republican there are bad things on both sides of thisle you need to you your own judgement before your vote you come accross as shrill and carried away.

MARY KELLY

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I find it interesting that the View's ratings have increased. I stopped watching the show during the election run because I couldn't stand to listen to Joy Behar attenpting to be a political analyst. Joy spent the entire time during the election screaming out talking points. Elizabeth (although not representing the popular ticket) was more well versed and educated on current and past historical knowledge than Joy was. I was disgusted by the remarks Joy Behar made on the View's Veterans Day Show regarding war statistics and Bush policy (saw it on Morning Joe this am). Anyone knows that the purpose of Veterans Day is to honor the people like my husband who have fought or lost their lives for our freedom.
Joy Behar is a disgrace and doesn't have a clue what it is to sacrifice anything. Why do we put people like Joy Behar on the television.. to promote ignorance instead of American pride?

betsie

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I previously enjoyed the View but when Elizabeth Hasselback?sp
gets on her political agenda(which is nonstop) it shows her level of maturity and one sidedness. She is beyond hope and causes my blood pressure and stress level to rise with her right wing partisan conservative views. Its all right to have "A VIEW" but she is blindly in love with the republican party no matter what their policies are (ie torture outsourcing) and obviously has never been unemployed,broke,uninsured or uninsurable, exposed to poverty,hungry(except her self imposed stint on survivor), homeless or a minority. Its understandable where this blonde,rich, white chick is coming from. I really don't care now lets get someone else in her place so she can go to FOX network or Rush Limbaugh so they may all collaborate in their mission to misinform the American public in colusion with the corporations which are REALLY in control.
I do not actively watch THE VIEW anymore because of this VERY annoying person. I wish to see a replacement for her soon. ROSIE O"DONNELL would be a fitting end to this since she got the blame for Elizabeth's bull headed attitude.

Betsy

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I watched The View today and I'm still shocked at Whoopie's atttitude of children born out of wedlock. Our country is suffering so because of the burden of all these care-free people having illegitimate children, they add such burden to the welfare, state and country plus the morale decency we are trying to teach our chilren. Ignorance is taking over. Sherri talking about her abortions and wanting sex with whomever is available, is sickening. Barbara, what has happen to your values? As far as Sarah Palin daughter, she should get married, finish school, stay out of the spotlight. That makes sense to me and the people I'm associated with. Too much trash on the view.

Rona Shapiro

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Sherri Sheperd commented on the poor quality of Washington D.C.'s public schools. She is hardly qualified to evaluate the quality of educational institutions, judging by the daily revelations of her ignorance. She massacres the English language (has absolutely no idea of syntax)which reveals either HER poor school(s) or HER low I.Q. We wonder how Barbara Walters can bear to be associated with her. Ms. Shepherd is a reflection of our country's low educational rating.

Linda Larson

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When you were talking about Health Care it was mentioned that one of you did not want Health Care run by the government but by doctors. Do you think it is run by doctors now. It is not. The plans are run by people that are in it for the money. For instent the head of Health Net a few years ago had patients sent home because the guy thought he might not make his 6+ million a year. Think about it and check it out.

Paul

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I never watched "The View" but after all the talk surrounding Rosie's on air banter, I became hooked. She is great! Outspoken and not afraid to say how she feel about whats going on in this country. Hello, it's called "The View". I like Rosie. I stopped watching the program after Rosie left because it lost it's edge for me. I really don't care for any of the women on the panel now. I use to like Bad's but she has gotten so old and forgetful, I find it depressing to watch. I probably would have continued watching had the show added Kathy Grifith as reported in the trades. Instead the selected a dull, boring, unknown black comic Sherry Shepperd. It is just not the same without Rosie's sharp wit & fun, opinionated view.

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The ratings are going to drop tremendously after Joy Behar and Whoopi Goldberg's temper tantrum over Bill O'Reilly's statement. I am sick to death of The View and the lack of class associated with it. Joy B. has run that show into the ground in a big kind of way!

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