News

ABC’s ‘The View’ Ratings on the Rise

“The View” looks good in the ratings with Whoopi Goldberg as moderator and Sherri Shepherd as the ensemble’s new permanent co-host.

Two weeks into the ABC daytime show’s 11th season, national data from Nielsen Media Research shows it is averaging 3.4 million viewers, up 16 percent in total viewers compared to the same weeks at the start of Rosie O’Donnell’s reign as moderator in 2006.

Among the key demographic of women 18 to 49 years old, “The View” this season is averaging 980,000 viewers, up 12 percent year to year.


Comments (12)

Raymond C. Stockard:

This shows that Rosie is full of baloney. She always took credit for the rise in ratings. But look now without her!

Kirk:

Sherri Shepperd's debut on Monday Sept. 10th got a 3.9 rating which is much higher than the average (3.4) for the entire week. The numbers are inflated because of anticipation. Wait until October when things settle down and all shows are in their new season.

No one debuted (for The View) in Rosie's second week.

The View is Better Now.With Rosie the ratings Went Down

Emily Dowell:

Not true Pam. The ratings were the highest in the history of that show when Rosie was on.

ED in BOSTON:

While im all about creative use of ratings, I think we need to do something with the lovely people at the view insisting that the ratings are up without rosie when in fact they are not. Please check out perez hilton from yesterday stating their ratings are up +16% versus YAG.

Here is the real data based on live plus same day viewing:

P2+ 3,576 + 7.8%
HH 2.8 rating versus 2.66 YAG + 5.3%
W 18- 49 1.47 versus 1.6 YAG - 8.8%
W 25-54 1.77 versus 1.92 YAG - 8.5%
W 18-34 1.03 versus 1.23 YAG - 19.4%
W 50+ 2.3 versus 2.13 YAG + 8.0 %

Note that the show is bought from an advertising perspective which is their only revenue stream on either the W 18-49 or 25-54 demo meaning they are LOSING revenue versus YAG. Also, the most valuable demo is the younger one 18-34 which is really hemmoraging. They are picking up older viewers 50+ which are of less value to advertisers.

Again - they should really use the ACTUAL REAL numbers in their press statements and if they don’t, then maybe we should…..

TRUTH IN ADVERTISING BABY
from www.rosie.com Rosie's Blog

Carol Horner:

i would like to hear more on sherri shepperd on why her and her dad left being Jehovah's Witness I'ts a big help to see what went wrong please talk more on this subject

frances :

I was a VIEW watcher until yesterday...why does joy always put down Canada??I let it go for awhile but yesterday she said she never thought she would be alive to see the American dollar lower than Canada's...Firstly, the dollar is at par so she does not even take time to make sure what she yells about is true..when she made this statement whoppie said with a twisted up face "oh, dont't even go there". This is rude and I will not be a view watcher no longer. we here in Canada do not enoy hearing that sort of put down.

Fran B
Oakville, Ontario
Canada

frances :

I was a VIEW watcher until yesterday...why does joy always put down Canada??I let it go for awhile but yesterday she said she never thought she would be alive to see the American dollar lower than Canada's...Firstly, the dollar is at par so she does not even take time to make sure what she yells about is true..when she made this statement whoppie said with a twisted up face "oh, dont't even go there". This is rude and I will not be a view watcher no longer. we here in Canada do not enoy hearing that sort of put down.

Fran B
Oakville, Ontario
Canada

Mom of six:

Frances, it's because Joy is ignorant. Just as Barbara Walters, etc...

The issue about the White House Christmas card was unbelievable! Barbara said "...the President who represents us all, send out a RELIGIOUS Christmas card." Um, the card was signed by President and Mrs. Bush, not from "All the American People." The President is Christian and last time I looked Christmas was a Christian holiday.

Although I'm Christian I have Jewish friends that send me "Happy Hanukkah" cards and I'm not offended. Would Barbara be offended? What if an African-American sent a "Kwanza" card to her? Or a Muslim sent her a "Ramadan" card? The ignorance is staggering!

Yet one more BLANTANT example of a person who constantly touts herself as "tolerant" being completely intolerant.

Sheila Hofer:

When watching the VIEW on July 23rd, Joy made a comment regarding the fact that nobody sees the war dead brought home in the body bags. Well Joy, you messed up on this one. The bodies are not brought back in body bags, they are brought back in coffins drapped with an American Flag with a Military escort. You, Joy, are so intent on bashing the current government that you will say anything, wether you know the facts or not. I wish I could send you some of the e-mails I have received showing just how these fallen heros have been brought home. Wake up, get off your high horse and remember just what they have been fighting for. Take a good look Joy, learn the facts.
Not a fan of yours!!!
Sheila Hofer

wENDY mACADAM:

i HAVEN,T WATCHED THE VIEW ALL SUMMER BECAUSE I WAS BUSY WITH MY KIDS OVER SUMMER BREAK. SO TODAY I WATCHED AND I AM SORRY TO SAY THAT ELIZABETH REALLY NEEDS TO TONE IT DOWN, SHE IS VERY ANNOYING TO WATCH BECAUSE SHE THINKS SHE KNOWS IT ALL BUT SHE CLEARLY DOES NOT !! EVERYTIME I WATCH IT IS ALWAYS THE SAME THING !! I WILL NOT WATCH HER ANYMORE SHE IS JUST TO MUCH TO TAKE . EVERYONE ELSE I LOVE BUT ELIZABETH IS JUST TO FOND OF HERSELF SORRY I CAN NOT TAKE HER ABC

wENDY mACADAM:

i HAVEN,T WATCHED THE VIEW ALL SUMMER BECAUSE I WAS BUSY WITH MY KIDS OVER SUMMER BREAK. SO TODAY I WATCHED AND I AM SORRY TO SAY THAT ELIZABETH REALLY NEEDS TO TONE IT DOWN, SHE IS VERY ANNOYING TO WATCH BECAUSE SHE THINKS SHE KNOWS IT ALL BUT SHE CLEARLY DOES NOT !! EVERYTIME I WATCH IT IS ALWAYS THE SAME THING !! I WILL NOT WATCH HER ANYMORE SHE IS JUST TO MUCH TO TAKE . EVERYONE ELSE I LOVE BUT ELIZABETH IS JUST TO FOND OF HERSELF SORRY I CAN NOT TAKE HER ABC

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