‘Dr. Phil’ Spinoff Clears Half of U.S.
Upcoming CBS Television Distribution series and “Dr. Phil” spinoff “The Doctors” has cleared half the country, including all of the top 10 markets and 18 of the top 20.
The series, to launch in fall 2008, has snagged deals with stations owned by CBS, Gannett, Cox, Scripps Howard, Belo and Post-Newsweek, among others.
The upcoming hourlong strip features a team of five practicing medical professionals, ranging from a plastic surgeon to an ob/gyn to a therapist, who will try to engage viewers by investigating and discussing medical topics such as painkillers, obesity and how to lose weight.
“The Doctors” (working title) will be hosted by ER physician Dr. Travis Stork (“The Bachelor”).
Other experts include Dr. Lisa Masterson, an obstetrician/gynecologist; Dr. Andrew Ordon, a plastic surgeon; Dr. Tara Fields, a licensed marriage and family therapist; and Dr. Jim Sears, a pediatrician. To support the show, these doctors will make appearances on “Dr. Phil” throughout the 2007-08 season.
CBS-owned stations set to air the show include WCBS-TV in New York, where it will air at 9 a.m., and KCBS-TV/KCAL-TV in Los Angeles, where it will air at 11 a.m. Other CBS-owned outlets that will carry the show include KYW-TV in Philadelphia, KTVT/KTXA in Dallas and WFOR in Miami.
Gannett stations signed on include WUSA-TV in Washington, D.C., KARE-TV in Minneapolis, WKTC-TV in Cleveland and KUSA-TV in Denver. Cox Television stations in San Francisco (KTVU-TV), Atlanta (WSB-TV) and Pittsburgh (WPXI-TV) also have agreed to carry the show.
“This is a show that is completely unique to television; I can’t believe that it’s never been done before,” said Roger King, CEO of CBS Television Distribution. “We are on terrific stations and on strong time periods, and this show will only make lineups stronger. That response we’ve had has been exciting.”
“The Doctors” will be produced by Stage 29 Productions and executive produced by Jay McGraw, Dr. Phil McGraw’s son, who has served as co-executive producer or executive producer of seven “Dr. Phil” prime-time specials on CBS. “The Doctors” is the first series to come out of a production deal he has with the studio.
“We’re really creating a new daytime format here with a medical version of ‘Dr. Phil,’” Jay McGraw said. “Over the past decade I’ve watched my dad perfect the formula for giving advice to America. It seems like a natural extension to apply that ‘gold standard’ formula to medical problems.”