In Depth

Sophomore Slump at CW

Promising New Series Weak in Ratings

After the May upfronts, The CW coasted through the summer on positive buzz earned by a trio of promising new fall shows. After the rocky start of its 2006 launch, the network seemed poised to finally break out of the shadow of twin forebears UPN and The WB with a new slate that had critics excited and its 18-to-34 target demographic firmly in its sites.

Four weeks later, many in the industry are wondering: What happened?

It’s not so much that viewers have watched and rejected The CW’s new programs as that the network threw a party and few bothered to show up. Premieres ranged from average ("Gossip Girl") to stillborn ("Life Is Wild").

For the first few weeks of the season, the network’s target demo was down 23 percent from last year, back when The CW was still trying to explain to viewers where to find the channel.

"They just have not gotten any traction," said Bill Carroll, VP/director of programming at Katz Television Group. "It’s surprising at this stage of the game."

Part of the network’s rating worries have since been offset by early live-plus-seven data showing digital video recorder usage. Shows like "Gossip Girl," "Reaper," "Smallville" and "America’s Next Top Model" are gaining about 20 percent among adults 18 to 34 when DVR data is added to the tally. Plus, "Gossip" has ranked among the top shows sold on iTunes -- another reminder that The CW's youthful viewers (the network has the lowest median age) are more likely to watch their shows in non-traditional ways.

Also on the bright side: New drama "Reaper" and sitcom "Aliens in America" have shown some growth in their most recent airings.

"I can’t say we’re totally satisfied with the ratings, but we’re looking to see growth and we are seeing growth," said Dawn Ostroff, The CW’s entertainment president. "This was the big step for us in terms of original programming that’s right for our brand. We feel very patient and are very committed to these shows."

The CW’s plan is to try to build the audience for "Gossip" (which got a full-season pickup), "Reaper" and "Aliens" (which likely will get pickups soon), then supplement the slate with previously announced mid­­season reality fare.

"What I see on the air now between ‘Gossip,’ ‘Reaper’ and ‘Aliens’ are quality, and quality wins out," said John Maatta, The CW’s chief operating officer. "‘7th Heaven’ was dead last in all of television [when the show debuted on The WB in 1996]. If we had given it three months-and-out, it would have been a tragedy."

Still, you can’t plan a network’s future without analyzing the past. Consensus is The CW made at least one tactical misstep: not scheduling original content this summer (aside from the low-rated "Hidden Palms").

"We didn’t have any programming on toward the end of summer and, in hindsight, I would have liked to have done that differently," Ms. Ostroff said. "We had to get the network up and going in a short period of time, [and] we were very focused on the fall. If we can do original programming from a budgetary standpoint and creative standpoint, we would like to have more original programming on next summer."

The lack of summer originals cost the CW the modest ratings mo­men­tum it built during the regular season.

For The CW, launching its first original slate against the heavy marketing noisemakers of the major networks, it needed to ramp up viewership to help promote its shows on air.

Another question is whether The CW put enough marketing dollars be­hind its new shows to break through the clutter.

"The network needs to spend more and spend differently, because they lack the promotional platform of their own network," said John Rash, senior VP and director of media negotiations at Campbell Mithun.

"We spent an awful lot," Mr. Maatta countered. "We spent a lot by most standards. ... You’ve got to give things time."

Few CW executives would argue against a budget increase from parents CBS Corp. and Warner Bros. to become more competitive year-round, but nobody was willing to address the matter on the record.

Another possible issue, Mr. Rash said, is that The CW schedule tends to have programming that appeals to very different audience segments. Viewers who watch young-female-skewing "America’s Next Top Model" are different from the young men watching "Friday Night Smackdown," who are different from the sci-fi fans of "Supernatural" and "Smallville."

"The CW’s desired demographic is the hardest to break through to, and the network is still inconsistent," Mr. Rash said. "The universality is youth, but with distinctly different draws that make it hard to promote pro­grams creating audience flow from one night to the other."

Ms. Ostroff disagrees the current schedule is too diverse, especially compared to predecessor UPN. "We are much more targeted than any of the other networks. They are much broader networks. [Our shows target] more or less the same demographic, just speaking to different sectors."

One aspect that could have an impact is The CW is running behind broadcast competitors in being available in high definition. It’s not yet available in HD on some systems, such as Time Warner Cable in Los Angeles, or on national satellite service Dish Network.

"Around the country we have awful good HD penetration," said Mr. Maatta. "It’s important. We’ve got to be nationwide and we’re working on it."

From a station standpoint, Mr. Maatta said, the network still has a good-news story to tell. "This is the last best distribution system in broadcast TV that’s ever going to be created," he said. "We have really strong affiliates. There has not been a negative word from that constituency."

Gary Weitman, a representative of the Tribune station group which carries The CW, agreed.

"We are very pleased with The CW," Mr. Weitman said. "The demos in our markets are good and we're optimistic."

That the industry largely concurs that The CW's fundamentals are all in order is another positive sign. The network has the stations, the shows and the demo target. Now all The CW needs is their audience to actually tune in -- preferably in a traditional way that allows the network to readily monetize the viewership.

"They have done what they were supposed to do," Mr. Carroll said. "They made the transition, the shows they have really focused on the audience they're trying to reach. Their strength is exactly where they think it is -- younger women. If there's a segment that's under-served, that's it."

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Comments 188

Steve

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The growth with DVR viewing and iPod viewing is somewhat promising for the network itself and the shows, but, generally, this is still a business built on prime time "live" viewing - particularly for the network's affiliates. Advertisers value the original air numbers at this point in the game, and that's not going to change soon. The CW needs those DVR and iPod watchers to choose live viewing of the shows if the business model is really going to work for everyone.

Like one of its progenitors, UPN, The CW DOES have an identity problem, as Mr. Rash notes. To truly make it, The CW must move forward WITHOUT the crutch of UPN's loosely-defined hits (the Monday night urban comedy block -- a complete failure -- and Smackdown -- nothing but Friday night filler). Top Model works, so I can see keeping that -- for now.

Dave

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It would help CW if this was 1996 with a 40 channel universe and no "American Idol" taking all the young females for 6 months of the year,

Once "Life is Wild" is canceled, CW is a three night network (T-T)...

Since they don't spend as much to promote as the others, hopefully shutting down Kids' WB! wil help the operating financials for CBS/WB to keep the lights on.

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Knowing the active involvement of the pro wrestling fan community, Steve, I am curious why you feel that Smackdown is nothing but filler. As a consistently relatively popular show on the CW, and as a show that is sometimes their most popular property, I think it's quite misleading to dismiss it, which Dave does as well.

lynn

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This article is in error -- the CW definitely is available in high definition in Los Angeles, on KTLA, via digital OTA, DirecTV, and at least some local cable systems. I watch several CW shows in hi-def on KTLA via cable.

KTLA-HD has been available since the CW's launch. It was the local UPN station (KCOP-13, now MyTV) that wasn't available in HD.

Michelle

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NO HIGH DEF IN LA???!!!!

tony almonte

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hate to say it but if I were counting on the CW for my salary, benefits, etc....I'd be seriously looking around for something else. Their time is limited. Warners and CBS are going to have to find a way to cut costs. And John Maatta sounds awfully defensive, doesn't he? Another sign of trouble.

tony almonte

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hate to say it but if I were counting on the CW for my salary, benefits, etc....I'd be seriously looking around for something else. Their time is limited. Warners and CBS are going to have to find a way to cut costs. And John Maatta sounds awfully defensive, doesn't he? Another sign of trouble.

al fonseca

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Somehow Warner's Bruce Rosenbloom has dodged all the heat from the egg he has laid at The CW. He very quietly pulled the strings at The WB while head puppet Garth Ancier was the front man and he then masterminded the merger with UPN. How he has managed to escape scrutiny is beyone me. Hey James Hibbard, chase that story down.

Marla

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I wonder if the CW really understands that much of their viewing audience is way older than the so called 'universality of youth' they are trying so desperately to grab hold of.

Why they want to ignore a very large audience base of 30+ and beyond viewers doesn't make a bit of sense to me.

I am a 40+ woman and I watch Supernatural, Smallville, Smackdown and Reaper. Do they think the only people interested in watching the Next Top Model or Pussycat Doll is some young girl? Do thy think only young girls are watching the two hot and talented guys on Supernatural? If so then they truly have a very poor grasp of what makes up an audience.

Instead of following the 'herd' mentality of only seeking out the young audience, they should broaden their perspective, open their eyes and do something original..like recognize that the success of their network can not only be built on diverse programming, but on the cultivating of audiences in a diverse and wide age range.

I got news for them, lots of women over 30 like watching Smallville, Supernatural, Reaper and Gossip Girl. They need to stop being so narrow in their audience focus and take advantage of the whole audience potential.

galveston

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I'm a 40 year old woman who watches Supernatural as well, Marla. I know what you mean. It's frustrating to know that the CW doesn't care about me as an audience member. Catering to the 18-34 demo (which seems to me to be really catering to a teen mind set, or worse a tween mindset) isn't ever going to get the CW off the ground. Teens do other things than watch live television. Teens go out. Teens tivo. Teens watch online. The CW's focus is too narrow. Dawn Ostroff doesn't even appreciate Supernatural as the best show she has. She may well dump it simply because the youth demos are too low, even though it outperforms Gossip Girl and Reaper in total audience numbers. If the DVR information for the second week of the season is ever released, (all those numbers are for the week of 9/24-9/30 only) I'm sure Supernatural will raise its audience by 20 percent as well. There's something very moving and very mature about the bond shared by the brothers Winchester--something which completely eludes Ms. Dawn Ostroff in her quest for teeny boppers fickle devotion.

Terry

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The problem with the CW is they don't properly advertise shows they already have, like Supernatural. It is the best show currently on the CW, but you hardly see any promos for it.


I don't fall into the key demo for the CW and half of the shows I watch regularly are on the CW. I think that Dawn needs to get her head out of the sand and look around. There are alot of people who aren't teenagers who watch the CW. IS the teen market so important that you're willing to sacrifice old demos to get them. Who has the money to buy what's advertised on the CW?

Terry

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The problem with the CW is they don't properly advertise shows they already have, like Supernatural. It is the best show currently on the CW, but you hardly see any promos for it.


I don't fall into the key demo for the CW and half of the shows I watch regularly are on the CW. I think that Dawn needs to get her head out of the sand and look around. There are alot of people who aren't teenagers who watch the CW. IS the teen market so important that you're willing to sacrifice old demos to get them. Who has the money to buy what's advertised on the CW?

Terry

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The problem with the CW is they don't properly advertise shows they already have, like Supernatural. It is the best show currently on the CW, but you hardly see any promos for it.


I don't fall into the key demo for the CW and half of the shows I watch regularly are on the CW. I think that Dawn needs to get her head out of the sand and look around. There are alot of people who aren't teenagers who watch the CW. IS the teen market so important that you're willing to sacrifice old demos to get them. Who has the money to buy what's advertised on the CW?

g-cam

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I agree Gavelstone that they need to cater to an older audience, I find that a lot of their shows are primarily promoted to teenagers, and in turn I don't tune in. It would be refreshing if they did have more mature, adult driven shows, and I am in the demographic that you mentioned of 18-34. Shows more like Supernatural, which also has a great team of producers, directors, writers and actors who have proven their chops in the industry.

immie_8

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I must say that I concur with Maria and galveston's opinions on The CW's troubles - mainly that an extremely narrow focus, like the very young female demo that The CW is currently targeting, will really only lead to one thing, small viewer number with perhaps somewhat decent demos. Also, their view that Gossip Girl and ANTM are what will be massively appealing to young women is flawed - I am a 21 year old woman who finds no interest in watching such material; what I am interested in is watching Supernatural - the best written, best acted show on the network and one of the best shows on television, period. It's truly a shame that The CW doesn't seem to appreciate this gem of a show and recognize how it could greatly assist The CW in breaking free from its current teeny-bopper image, that really doesn't seem to be attracting the viewers. According to an article in Mediaweek, advertisers are already starting to questiong whether the premium The CW is charging for some of their shows based on demos is worth it, so in my opinion, The CW may want to rethink its whole target demo strategy as it really doesn't seem to be working on any front.

hermitme

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I agree with posters who have commented on the quality shows that the CW does have, Supernatural, Smallville, Reaper. Althought it does advertise Reaper, and to some extent Smallville, it does tend to ignore the little engine that could, Supernatural, which has managed to hold onto it's core audience despite overwhelming odds.

It would also behoove the CW to understand that UPN, and WB which catered to only the young, had to be merged in order to avoid failing completely. Surely this would have been a red flag stating that catering to the tweens and teens only is a mistake.

Obviously, some mistakes are prone to be repeated over and over.

Fritz

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I have to agree about the too-narrow focus of The CW on the teen demographic, to the exclusion of people who are already actually watching their programming. I'm a 40+ woman who watches Supernatural religiously - to the extent of tuning in for EVERY rerun of the show this summer, while chatting and commenting on the eps online with a largish group of friends. And this despite having recorded the eps when they were first aired. Older viewers seem to be a lot less fickle in their viewing habits than the CW's target demo - I have a very busy RL, but always make sure my schedule is open on Thursdays at 9PM for Supernatural! If the CW had more programming of this calibre, that was not slanted so strongly toward the teens, I'd be watching it.

KandKL

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The CW expects their ratings to skyrocket when they don't lift a finger to promote their shows. It's ridiculous. Like so many other commenter's here, I need to point out that what many believe to be their strongest show, Supernatural, gets little to very literally NO publicity or advertising. The only times I've ever seen Supernatural advertising is during a Supernatural episode, which is silly. Fans of Supernatural are die hard--they don't need to be coerced into watching next week. They need to advertise on different channels, during different shows on their own network, and through different mediums (billboards, magazines).

Supernatural is the only reason I tune into a network that otherwise could not hold my attention for more than two seconds. It's time The CW realizes the gem it's holding and does something to promote it, before it dies.

clarksmuse

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It's disappointing to read that the CW's primary focus in on teens and young people. I'm a 30's watcher for Smallville and Supernatural, and I have to say, I know more adults who watch these shows than teenagers. I know more teenagers who watch very adult shows like House and Gray's than the CW shows.

The CW needs to learn to advertise all their shows equally. The complete lack of advertising for SPN is simply appalling, as is the slight advertising for Smallville. Rather than throwing their money away on promoting shows that are failing, maybe they should re-think the quality of the shows they are signing and target the network as a whole towards a larger audience base. I think, at this point, that's how this network's going to survive.

Marla

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I have to totally agree that Supernatural and it's ability to draw in a wide range of audience with it's high caliber acting, writing and productin is being overlooked by it's own network.

In this article the network execs refer to the viewers of Supernatural as 'scifi fans'. We are way more than that. We are fans of quality and entertaining storytelling. That's what the CW currently has in Supernatural.

The execs of this network need to take a cue from the actors of Supernatural. Jared Padalecki and Jensen Ackles have an appeal to a wide range of audience members of all ages and both sexes and they seem to value that as important to their success. That's what the CW needs to focus on for their whole network if they want to succeed where the UPN and The WB faltered. Open themselves up to the wider range of audience appeal and embrace that.

The advertisers who buy space in the CW's programming should also embrace that larger demographic as well. Long gone are the days when 40+ year old women look, dress and think like dowdy grandmothers. I know I sure don't. Do they think only the 16 to twentysomethings are buying their clothing, music and electronics.

Heck no!

Renay

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The only time I watch the CW network is on Monday nights. I love Everybody Hates Chris, Girlfriends and The Game. I really feel Aliens in America is out of place. I was really upset when they canceled All of Us and replaced it with a show that does not fit the demographic for that night.

Mark

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Wow. I really do not fit into the CW's demographic.

Male. 40's. I am one god awful CW viewer.

I have to agree with the previous posters who stated that the network needs to expand their demographic. And get some programming that's for adults. I schedule my Thursdays around watching Supernatural and my other 40 year old brother watches it well. It's the only show I watch on the network, and I really don't even consider the show to be on the CW quite frankly. It is somewhat embarrassing that a show like Supernatural is on a network like the CW since, truth be told, it's well written/acted and for ADULTS.

Too bad us old folks don't even count in the system.

Lisa

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I don't fit in the CW demographic either. I am a 44 year old female who watches Smallville and Supernatural. I have gotten my two teenaged sons to watch the shows who in turn have gotten their friends to watch the shows. I think the biggest accomplishment was to get my 65 year old mother in law to watch Supernatural and she definitely doesn't fit in to the CW's ideal demographic. The only shows we watch on the CW are these, my family isn't interested in the other CW shows (and my sons are in their demographic range) we have tried watching them.

Mark

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Lisa, the viewership in my family stretches across many generations as well. My 17 year old daughter watched Supernatural first and then got me hooked, and she has done her part in getting her friends to watch too. I roll my eyes at her, but she even got her 8 year old cousin hooked. So 48, 17, and 8 years old. None of those are in the demographic for the CW. I also used to watch Smallville because I loved the Superman Comics, but the show has steadily lost my interest and lost its quality as well after its long run.

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Reading these comments here are quite interesting. I guess I'm not alone in somebody over the age of 30 watching CW programming. It's nice to know. I'm 35 and watch "Top Model". I agree with a lot of people here regarding the too-narrow demo they are targeting, particularly since they are competing with ABC.

To Terry, who said that "Supernatural" doesn't get promoted enough: One thing I noticed, at least in Chicago, that the CW's Monday comedies are heavily promoted on that day's reruns of "Two and a Half Men" and "Family Guy" leading into primetime, but on Tuesday, I don't see as much promotion for "Beauty and the Geek" and "Reaper" during the same shows. Same goes for the Thursday night shows as well, including "Supernatural". That strikes me as quite odd.

CherylS

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I too am not vauled by the CW. I'm too old. Too bad that they ignore my viewing because I watch many of their shows. No network can survive just with the young ones. They are fickle. I'm a sure thing. My husband is into the women of Tree Hill and he's older than I. Silly Dawn, you've made so many mistakes. One being letting some of the old quality shows go and keeping Seventh Heaven around far too long.

Mark Jeffries

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How about that organized campaign to get the "Supernatural" fanboiz to whine, whine, whine in the comments to this article?

Mark T

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I'm also out of the CW's targeted demographic and I know alot of other people as well.
I think that alot of the people who watched the WB kept watching those kinds of shows when they outgrew the demographic.
I really think what has hurt the CW is that they have alienated alot of the loyal viewers that they had by cancelling shows like Veronica Mars and Gilmore Girls and if I understand things correctly it was more Les Moonves decision of CBS on why Veronica Mars was cancelled.
The CW treated the fans very poorly during that cancellation which is why myself and others quit watching any of their new programming and the only shows that I currently watch are Smallville and Supernatural.
I can understand their need to improve and make money but when they treat the people that help them get the money as poorly as they did then why should we keep helping them.

PurpleD

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Hey - both my husband and I are are 50+ and we love Supernatural. Damm the demographics!

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Here's a question for John Maatta, If quality wins out like you say, then where's Veronica Mars, it a more quality program than any of the new shows and actually got same or better ratings as them too.

Mike

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I stopped watching when they cancelled Veronica Mars. Matter of fact im basically done watching television. I watched 2 amazing shows get cancelled by the same people over the past few years before their prime. Both had good ratings for the actual network they were on, and nobody wanted to see either go. (Veronica Mars + Angel). Im tired of getting interested in shows that end up cancelled before their time because networks dont care about their fans, and as a result I feel no sympathy for CW. FYI Im nearing 30 and I found Veronica Mars to be one of the best written shows on television... Im not bashing the network I just have no interest in being treated the way that I and millions of other fans that campaigned for a renewal were.

dynomite

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The CW is infamous for not listening to its fans. The fans wanted Gilmore Girls and Veronica Mars-So the CW cancelled them. The fans want respect to be given to those shows, such as One tree Hill, Supernatural, and Smallville, that have survived on the CW-but the CW continues to provide no advertising or support for those shows. The fans continue to tell the CW that they are not 18-34, but the CW doesn't listen. At the rate the CW is going it will soon follow UPN and the WB.

dynomite

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Furthermore, the only advertising I have seen on a regular basis is for Life is Wild. I could have told them that show was going to be a failure when they announced it in May. I fit into the CW demographic, but I hate the programming. None of the new shows appeal to me in the least, and I've tried to watch a couple of them. Last year I only watched for One Tree Hill and Veronica Mars. I do however respect the shows the CW ket from UPN and the WB. They continue to do well with no support. I only hope the CW survives long enough to give those shows good runs, since it is doubtful they would get picked up by another network when (not if) the CW fails.

Anna

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Add me to the list of "too old for the targeted CW demographic"! I'm a 35 year old devotee of Supernatural - my 28 year old sister got me hooked on the show. Since it's the only show I watch more often than twice a season, it's the only source of my advertising viewing. As a result, I've bought Verizon Wireless Supernatural ringtones, music on iTunes that I've heard on the show, as well as purchasing DVDs and episodes of the show online.

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I never quite understood the idiotic notion that the CW is evil for cancelling Veronica Mars. That show had way too many chances, and near the end had under two million viewers. It was ridiculous. The show lasted two years too long as it was. TV is a business, and no TV network will make money on a four-year-old show that gets less than two million viewers a week. That, and that Veronica Mars: FBI presentation was crap.

I didn't think Life Is Wild was that bad of a show for a family audience; unfortunately Sundays on The CW are DEAD. I also find it interesting that shows like Smallville and Supernatural still pull in the ratings despite being totally ignored for Gossip Girl.

Dawn Ostroff probably should be showed the door. The other thing I see as problematic for the network is The CW is just not a brand. The WB and even UPN had their advantages... all The CW has is an ugly logo and a bad color scheme.

pete

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If you look at The CW as a 2 year old network it is doing good better that My Network or ION. But, as year 14 of WB/UPN they should be doing better. Why they didn't launch their network a month early is regretable. They didn't have the budget to launch new shows agentst the competition. I guess I would of moved the Urban comedy block back to Sundays it doesn't do great but, it would do better than what is their now, I would of also launched an additional 2 comedies on Sun and moved my reality repeats to the 5PM-7PM block. I would of tried "Life is Wild" on Monday after the crapy spin-off of "7th Heaven".
Tue. I would of tried One Tree Hill and Gossip Girl. Top Modle and Supernatural Wed. Reaper and Smallville Thur. Wrestling Fri.

Even in my schedule I think that all but Sunday that they picked the shows that should work for them but I am in dissbelief that even UPN could launch a show when the network was in the worst shape ie(Dillbert, Love Boat, WWF, all launched strong.)

Mark Bryant

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If The CW wants to be a major player in the newtorks, for example, making the BIG FOUR Networks (FOX,ABC,CBS,NBC) in to the BIG FIVE, they should do what the other four do:

Have an 1-hour 11o'clock news to show what's going on in local, state, national and in the world.

Also, at 10pm from Monday-Friday, have an hour long crime drama shows(like NBC has the Law and Order series, CBS has the CSI series, Fox hax House, Bones, Prison Break an K-VILLE).

On Saturay and Sunday Nights, have more crime drama or comedy shows in the 8pm-11pm bracket and have the CW News.

Also, like the other four brands, for election time, have the returns updates and also the State of the Union address live.

Lindsay

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The CW's biggest problem is that they do not properly promote their shows. Supernatural has a die-hard fan base but it would be much larger if the CW actually promoted ths show!

RJ

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I LOVE Aliens In America, but I have tons of other shows to watch at 8:30 (Big Bang Theory), so I tape the episode and watch it the very next day. (I missed one episode so far, the most recent one, I was busy, so I forgot to tape) I think the show would do better on Tuesdays or something else. Monday is the hardest day to win on any network.

RJ

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I LOVE Aliens In America, but I have tons of other shows to watch at 8:30 (Big Bang Theory), so I tape the episode and watch it the very next day. (I missed one episode so far, the most recent one, I was busy, so I forgot to tape) I think the show would do better on Tuesdays or something else. Monday is the hardest day to win on any network.

Kara

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Personally I LOVE GOSSIP GIRL..but it's against PRIVATE PRACTICE which has the same viewers. Suprisingly GOSSIP GIRL ACTUALLY got GOOD reviews while PRIVATE PRACICE had some the worst reviews...yet people still watching private practice crap..

GOSSIP GIRL only CW show I watch..usually I watch BSG, LOST, FNL, grey's, ugly betty, and the office..and I LOVE GOSSIP GIRL!!!!

REally hope gossip girl isn't cancelled even though its killing the dvr ratings and is always NUMBER 1 on itunes...

Maria

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Personally I LOVE GOSSIP GIRL..but it's against PRIVATE PRACTICE which has the same viewers. Suprisingly GOSSIP GIRL ACTUALLY got GOOD reviews while PRIVATE PRACICE had some the worst reviews...yet people still watching private practice crap..

GOSSIP GIRL only CW show I watch..usually I watch BSG, LOST, FNL, grey's, ugly betty, and the office..and I LOVE GOSSIP GIRL!!!!

REally hope gossip girl isn't cancelled even though its killing the dvr ratings and is always NUMBER 1 on itunes...

Carmyn

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Supernatural is without a doubt the best show on tv why doesnt the CW show more promos for Supernatural instead of something lame like Gossip Girl? and Jared Padalecki doesnt get his due for his excellent portrayal of Sam Winchester

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