ESPN Goes Down Under With HD
ESPN announced its latest branded high-definition service Thursday with HD Australia. It will be among the first HD services available Down Under, where it is expected to begin telecasting there later this year.
“The launch of ESPN HD Australia reinforces our commitment to provide fans worldwide the best quality sports programming,” said Russell Wolff, executive VP of ESPN International.
“ESPN HD and ESPN2 HD have been important drivers of HD growth in the U.S and continue to be among the most frequently watched HD services,” he added. “We are pleased to be offering fans in Australia that same big-picture experience.”
ESPN currently offers two HD channels with plans to launch ESPNEWS HD, ESPNU HD and ESPN HD Australia in 2008. ESPN HD has more than 16 million subscribers, and plans to deliver more than 1,000 events in the format in 2008. HD Australia is its first ESPN-branded high-definition venture outside the United States.