Considering where Toshiba is placing this ad, if it works, it will do nothing except prove P.T. Barnum was right about the American public.

Sony's eventual victory will be sweet revenge for the painful Betamax defeat. Looks like they learned from their mistake. But will the consumer prevail? Is Blue-Ray better that HD-DVD? Was VHS better than Beta?

To a certain extent, I think the consumer does in fact win if Blu-Ray comes out the victor, if for no other reason due to the increased data storage afforded by Blu-Ray as opposed to HD DVD discs.

With the continual growth in compression further reducing the picture quality of HD delivered by DirecTV, DISH Network, cable companies and even over the air broadcasting (thanks to the proliferation of multicasting services such as NBC's Weather Plus) the only source of true HD content available to the consumer will be optical media - BD or HD DVD.

Sure, downloads will be available (though the HD content available through sources such as the iTunes Music Store will not be as of high quality as what is available on disc), but most consumers still don't have high speed Internet at all, let alone access at the speeds that would make downloading HD content anything less than a "start the download overnight" situation.

It would be nice to see the higher quality format win for once; recall in the VCR war VHS won in part because viewers preferred its longer recording time to Beta's higher picture quality.

Sorry Bill, but how does storage matter on pre-recoded discs? For example a series of smallville on 5 dvds will fill one HD dvd and only half a bluray disc. Paying a premium for a half empty disc but the same quality is beyond me. Bluray disc would be better for storage but not for pre-recorded. (also many prefer a package of more discs, even transformers had 2 on HD, the second wasn't needed considering).

They have made a big mistake though, prices need to be competitive with dvds if they want us to replace our collections, and they are way overpriced. HD has a chance if it drops the price of discs to the current dvd level to a) get the market on new releases and b) replace choice films.

Sorry to burst the bubble here....but HD DVD players in the market outnumber Blu Ray players (excluding game machines from both camps) - in the case of HD DVD - over 1 Million of them.

Since game machine owners have been repeated proven to be HD disk renters and not buyers, whereas HD DVD owners buy disks, the studios are really plain stupid to bank their future on Blu Ray at all. This is why despite the PS3 Blue ray ownere advantage of a 14 to 1 ratio, disk sales are only 60-40 slanted in Blu Ray's favor. This clearly shows a Sony failure (yet again) in launching a new platform.

The second shoe is about to fall on Blu Ray in about a month, when all the existing Blu Ray player owners get angry when they find out their machines do not support the (first time) standard for Blu Ray - v1.1.

It will be interesting to see how the Blu Ray owners feel about owning a semi-obsolete machine that does not support many of the new features to be found in future Blu Ray media, especially when many folks bought those boxes this past holiday season. There are only so many boats in need of anchors...

Despite paying 2-3 times as much for players, having no standards to the technology, and now abandoning all their current users, Sony professes boldly to "win the war" for HD formats? What a joke. How can you win a war with broken equipment and no soldiers.

People have a right to deside what they want to buy not Sony, not studios and not manufacturers.

Warner's backstabbing of HD DVD will hurt them very dearly. Time Warner will loose so much money that their shareholders will revolt. NBC Universal will become Warner's new home distributor (like Fox for MGM), and effectively ALL of Warner's catalog will become HD DVD exclusive and UIP will have worldwide distribution rights of Warner's films.
Well done there retarded Ted Tsujihara for using high gas prices as the main reason to backstab HD DVD.

After Warner's announcement, the stock continued spiraling downward, to its 52-week low.

HD DVD is not going anywhere anytime soon but UP.
The DVD Forum will never let a Sony format succeed SD DVD period.

This article is way off. Not a good idea in predicting that HD DVD will die off in late 2008. That will never happen period. Blu-Ray is already DEAD, just wait and see.

If people want to KILL OFF Hi Def Media, then go ahead and buy a Blu-Ray player & movie.

If you want Hi Def Media to have a chance in this world, than HD DVD is the only FORMAT that can do it. Plain and Simple.

I don't understand why people allow Sony & the BDA's payoffs to run your lives?

Why on earth would people want to buy expensive, profile plagued, problematic & obsolete JUNK Blu-Ray Players for???????????

I'll stick with my 3 HD DVD players and my 102 HD DVD movies thank you. My family & friends also see it my way and they too have purchased or are going to purchase HD DVD hardware & software.

Blu-Ray JUNK = No Thank U

from what I can see , giving the latest movies coming out. the companies that are supplying blue ray movies. seem to be pushing out alot of garbage. paramount and universal on the other hand have quality upcoming movies that people will pay good money for. sorry br people its quality not quantity ..maybe it should change the name to BD ( brain dead )

Super Bowl is the ugliest sports in the world. Most of the time those big monsters ass-rape each other. Yeah. They need "super bowl" for their big pricks.