In Depth

Meredith Speeds Up ‘Better’ Rollout

Meredith Corp.’s slow rollout of daytime strip “Better” is now on the fast track, with the company clearing the series to LIN TV Corp., Northwest Broadcasting and Fisher Communications stations and adding 12 additional markets for the program.

Fisher will begin airing the series, based on the Meredith magazine Better Homes & Gardens, in March, while LIN and Northwest will air the show starting this fall.

“What began as a local show on KPTV in Portland, Ore., has grown into a strong generator of local advertising revenue in our markets,” said Paul Karpowicz, president of the Meredith Broadcasting Group. “‘Better’ provides recognizable branded content from more than 2,500 Meredith editorial contributors, offers a platform for local branding opportunities and gives local advertisers quality product placement.”

The hourlong daily show is designed to leverage Meredith’s home, shelter and parenting expertise. The company’s publishing brands include Better Homes & Gardens, Parents, Family Circle, More and Fitness magazines.

Currently, “Better” airs on 10 Meredith stations and three Journal stations.

LIN will air the series in seven markets including Indianapolis, Norfolk, Va., Albuquerque, N.M., and Buffalo, N.Y. Northwest Broadcasting will broadcast the show in four markets: Spokane and Yakima, Wash., Medford, Ore., and Binghamton, N.Y. Fisher Communications will air “Better” in Bakersfield, Calif.

The “Better” model allows stations to localize up to eight minutes of the syndicated national show.

“We are very happy to start broadcasting ‘Better’ in seven of our markets this fall,” said Scott Blumenthal, executive VP of television at LIN TV Corp. “Adding the show to our lineup will offer our viewers fresh, entertaining daytime programming and our advertisers new venues to sell their products and services.”

Leave a comment

Comments 14

user-pic

Awesone site dude...............

user-pic

Neat blog layout! Very easy on the eyes.. i like the colors you picked out

user-pic

I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?

user-pic

I can say with confidence that every lover of fashion out there agree that your designer Buy Cheap Replica Handbags not only fashionable, but you make confident and appealing. But you can choose your first designer handbags to be a pain. From there you can damage with pockets of land, if you have no idea where to look and what exactly.

user-pic

You make blogging look like a walk in the park! I've been trying to blog daily but I just cant find writing material.. you're an inspiration to me and i'm sure many others!

user-pic

Interesting thoughts here. I appreciate you taking the time to share them with us all. It's people like you that make my day :)

user-pic

I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success :P

user-pic

Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.

user-pic

You make blogging look like a walk in the park! I've been trying to blog daily but I just cant find writing material.. you're an inspiration to me and i'm sure many others!

user-pic

I really like the colors here on your blog. did you design this yourself or did you outsource it to a professional?

Tea

user-pic

Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

user-pic

Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

user-pic

Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

user-pic

Hey how are you doing? I just wanted to stop by and say that it's been a pleasure reading your blog. I have bookmarked your website so that I can come back & read more in the future as well. plz do keep up the quality writing