In Depth

YouTube Audience Grew 9% in December

A hungry online video audience offset the holiday traffic slowdown for video-sharing site YouTube, which grew its audience by nearly 9% in December.

The site lured 68.6 million unique visitors last month, compared to 63.1 million in November, according to Nielsen Online. YouTube’s growth is particularly noteworthy given that Web traffic in general often slows in the last two weeks of the calendar year.

However, by December, traditional TV had already started to feel the impact of the writer’s strike with a growing lack of fresh content, a factor that drove some viewers online for their video fix.

Other video sites did not fare as well. Yahoo Video saw its audience drop to 6 million uniques in December from 14.9 million in November. MSN Video drew 10.5 million unique visitors in December, down from 11.5 million in November.

Meanwhile, Metacafe jumped to 5.6 million unique visitors last month, up from 4.4 million the month before.

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Comments 71

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Everyone likes to cite the strike as a reason, but look at the year/year viewership trend

http://tvbythenumbers.com/2008/01/15/the-strike-effect-through-january-7-13-2008/2388

Where is the effect of the strike?

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