In Depth

Upfront’s Obituary Premature: CBS Is In

CBS said it plans to hold an upfront presentation for advertisers as usual at Carnegie Hall in New York.

The date will be May 14, Wednesday of what has traditionally been upfront week for the networks, the network said in a statement.

With the Writers Guild of America strike, which stilled network production for 100 days, there had been much talk about the networks changing, downsizing or eliminating their splashy upfront presentations. Each year, the networks use those upfront presentations to unveil their schedules for the upcoming TV season, show scenes from pilot episodes of new series and allow advertisers and media buyers to mingle with the stars at lavish parties.

NBC Universal CEO Jeff Zucker has been particularly outspoken about making changes in the way the network does its upfront presentations to make them more creative and client-focused.

“Changes will be made to this year’s upfront. Plans are under way and we will have an announcement shortly,” NBC said in a statement Thursday.

ABC President for ad sales Mike Shaw said that while his network's presentation will be different this year because there won't be pilots to show, he still expects to have a large-scale meeting with advertisers and buyers. He also said he expected the upfront advertising market will be conducted as usual during May and June.

(Editor: Baumann)

10:20: Updated with NBC statement