In Depth

Daisy's Digital Diary: March 10, 2008

By the time you read this, I will be in Austin.

For those of you who aren’t in the ultra hip know, that means I’ll be at South by Southwest. That’s SXSW, for the hipness-impaired. I’ll be there Sunday March 9 through Tuesday March 11.

I’m going to report on the show for the first time for TelevisionWeek, but I’ll also be attending because—insert shout out—new media producers ON Networks asked me to judge the Greenlight Awards. That’s a new contest to find the next big digital series.

SXSW has quickly become Mecca for the online video world. EVERYONE is going to be there. I’m not exaggerating. I would guess that 99% of the movers and shakers on my beat will be at SXSW because the interactive portion of the event has become a must-attend event for the Web world.

But what I find particularly interesting is that the transparency we know and love on the Web is infecting the conference too.

Let me explain what I mean. Late last week as I was prepping for the show I looked up the bio for Next New Networks’ development head Tim Shey. I’m meeting him and wanted to be prepared. I found his bio on the company’s site and a link to Tim’s own site.

So I clicked through and he posted his expected schedule at the show, which includes panels and parties he’ll attend. You can see it here: http://sched.org/sxsw2008/moth

There’s also a Yahoo site at http://upcoming.yahoo.com/event/419988/ for videobloggers to swap information and plan to meet up at various events, including SXSW. As of March 6, at least 64 bloggers were listed as attending SXSW. And, get this, when you click on a person’s name, you can also see their schedule for this and other shows.

I was amazed at the level of openness. As reporters, we’re trained to both be open in our stories and to also protect our sources and keep certain things quiet.

But I also believe in drinking the Kool-Aid, so with both of those factors in mind, here is a tiny little peek at my SXSW schedule.

Sunday March 9: Greenlight Awards Party

Monday March 10: Various morning meetings I can’t tell you about, Attend some panels, Meet Steve Garfield at 3

Monday evening March 10: Attend Blip.tv and Next New Networks’ parties

Tuesday March 11: Meet All For Nots, Attend All For Nots Party, Shoot a New Media Minute for TVWeek, Have dinner with my parents.