In Depth

NCAA Women’s Tourney on ESPN Growing in Popularity

Viewership and ratings are up by double-digit percentages for this year’s NCAA Women’s Division I College Basketball Tournament’s first two rounds of coverage on ESPN and ESPN2.

ESPN2, which aired most of the games, saw household ratings increase 29% from last year, reaching 546,000 households for the March 22-25 weekend. Ratings increased by 20%, up to 0.6 from last year’s 0.5 during the same time frame.

ESPN had similar jumps for its coverage, up 40% in household numbers (to 482,000) and 25% in ratings (to 0.5 from last year’s 0.4).

NCAA Women’s Basketball coverage on ESPN.com also increased, up 27% in page views and 19% in number of visits, from the same time period last year.

ESPN and ESPN2 will broadcast the regional semifinals this weekend.